Decisions happen earlier
Structure is agreed in wireframes, when changing it is still cheap.
Design
Research, wireframes, prototypes, design systems, and redesigns that engineers can build without guessing.
Design that lives only in a presentation does not survive contact with engineering. Teams lose weeks translating a static picture into screens, states, and components. The gap shows up as inconsistent spacing, missing error states, and a product that is harder to use than the deck suggested.
Structure is agreed in wireframes, when changing it is still cheap.
Empty inboxes, failed payments, and long labels are in the file, not discovered in QA.
Components are named and reused so the tenth page does not invent a new button.
Files are organized for the engineers, with spacing, type, and behavior written down.
The exact stack is chosen for the project. See the full list.
Both. Design-only engagements are available when you have an engineering team. Most clients keep design and build in one studio so the file and the product do not diverge.
Yes. If the system is in good shape we extend it. If it is not, the proposal says what we will repair and what we will leave.
The proposal names the review points, usually wireframes and then visual design, with a set number of revision cycles. Further rounds are estimated so the schedule stays honest.
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